The people behind Val

Operators who built and led value and technical field organizations at Salesforce, Tableau, Oracle, Starburst and CloudBees. They designed Val's method, and they run your onboarding.

Naisan Geula

Naisan Geula

Managing Partner

Naisan has spent more than 20 years building and fixing customer-facing technical organizations. He was a foundational field leader at Tableau from Series B through IPO and the Salesforce acquisition, ran solution engineering and business value for Salesforce's regulated industries, and led global customer organizations at Starburst and CloudBees. He designed Val's lifecycle and the value realization method.

Full background
Moshe Barak

Moshe Barak

Managing Partner

Moshe builds and scales value consulting teams and writes the narratives that carry AI and agentic products into the enterprise. He is a Six Sigma Black Belt, works in MEDDPICC, and authored the outside-in point-of-view method Val uses.

Pep Guidote

Pep Guidote

Principal, Business Value

Pep is a value engineering and enterprise go-to-market leader with roots at Salesforce and Oracle. He builds value programs that hold up in front of a CFO, and co-produces the Business Value Playbook series with Naisan.

Part of PreSales Advisors

Value Advisors is the product company inside PreSales Advisors, the consultancy for the customer-centered, AI-first technical field. Meet the wider team.

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Thirty minutes, one live deal, and you will see what Val would hand your seller for it.

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